Our pick for most teams
93.1/ 100
- Price
- From $9/user/mo · $84/user/yr
- Free plan
- Forever-free plan for 1 user: 500 records, 1 pipeline, 3 automations
Bigin by Zoho CRM vs Insightly: Bigin by Zoho CRM fits most teams of 5
Start here: Bigin by Zoho CRM
Small businesses wanting an entry-level CRM
55.1/ 100
- Price
- From $348/user/yr (yearly only)
- Free plan
- No free plan
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Which one fits your team
- Checked 2026-10-14
- 3 sources
The score is worked out from the facts below. How we score tools. What we earn is not part of it.
Bigin by Zoho CRM: who it fits and who it does not
- Good for
- Small businesses wanting an entry-level CRM
- Teams new to CRM software
- Budget-conscious buyers
- Not for
- More complex companies with many product lines or enterprise needs
- Teams needing sales forecasting, lead scoring or advanced analytics
- Companies needing extensive marketing tools
- The catch
- Cheap and easy to learn, but missing advanced features of full Zoho CRM and API access is limited to pricier tiers.
Data last verified: 2026-10-14
Insightly: who it fits and who it does not
- Good for
- Small to mid-sized businesses wanting a user-friendly CRM
- Service and project-driven firms (agencies, consultancies, manufacturers)
- Teams wanting sales and project delivery in one tool
- Not for
- Teams that only track leads and need a lighter, cheaper tool
- Large enterprises with very complex workflows
- Users needing 24/7 live support or advanced social tools
- The catch
- Combines CRM and project delivery, but workflow automation and AI are gated to higher-priced plans and premium support is expensive.
Data last verified: 2026-10-14
What each one costs over five years
Same team size, cheapest plan of each, paid monthly or yearly.
Bigin by Zoho CRM
Five years for a team of 5, paid yearly: $2,100
On the Express plan, at today's price. We do not assume a rise.
- Paid monthly, one year
- $540
- Paid yearly, one year
- $420
Paying yearly saves $120 a year (22%).
Change the number to see your own total. Nothing is sent anywhere.
Vendor pricing page · checked 2026-10-18Insightly
Five years for a team of 5, paid yearly: $8,700
On the Plus plan, at today's price. We do not assume a rise.
- Paid monthly, one year
- Not verified
- Paid yearly, one year
- $1,740
- "Plus" has no verified monthly price
Change the number to see your own total. Nothing is sent anywhere.
Vendor pricing page · checked 2026-10-18The four facts that decide it
| Bigin by Zoho CRM | Insightly | |
|---|---|---|
| Score out of 100 | 93.1 | 55.1 |
| Cheapest plan | Express | Plus |
| Free plan | Forever-free plan for 1 user: 500 records, 1 pipeline, 3 automations | No free plan |
| Works with (apps) | 4 | 10 |
Every figure comes from the vendor's own pages, listed under Sources.
Bigin by Zoho CRM
- Score out of 100
- 93.1
- Cheapest plan
- Express
- Free plan
- Forever-free plan for 1 user: 500 records, 1 pipeline, 3 automations
- Works with (apps)
- 4
Insightly
- Score out of 100
- 55.1
- Cheapest plan
- Plus
- Free plan
- No free plan
- Works with (apps)
- 10
Feature by feature, on the same list
Open a row for the vendor's own wording and the page we read it on.
Contact managementBigin by Zoho CRM: YesInsightly: Yes
- Bigin by Zoho CRM
- Contacts, products and activities management on Free Vendor page · checked 2026-10-14
Track deals in stagesBigin by Zoho CRM: YesInsightly: Yes
- Bigin by Zoho CRM
- Single pipeline on Free; team pipelines (3/5/15) on paid plans Vendor page · checked 2026-10-14
Works with your emailBigin by Zoho CRM: YesInsightly: Yes
- Bigin by Zoho CRM
- Email & WhatsApp Business integration on Express and above; not listed on Free Vendor page · checked 2026-10-14
Automatic follow-up emailsBigin by Zoho CRM: YesInsightly: Not verified
- Bigin by Zoho CRM
- 'Trigger email sequences, schedule actions, assign tasks' in Workflows section Vendor page · checked 2026-10-14
- Insightly
- Not verified: the vendor gives no detail. Not verified
Does routine steps for youBigin by Zoho CRM: YesInsightly: Yes
- Bigin by Zoho CRM
- Automations: 3 (Free), 30 (Express), 50 (Premier), 100 (Bigin 360) Vendor page · checked 2026-10-14
- Insightly
- Complete workflow automation on Professional and Enterprise; not Plus Vendor page · checked 2026-10-14
Reports and dashboardsBigin by Zoho CRM: YesInsightly: Yes
- Bigin by Zoho CRM
- Standard dashboard with charts and KPIs on Free; customizable on paid plans Vendor page · checked 2026-10-14
- Insightly
- Built-in dashboards on all plans; custom insight cards limited on Professional, unlimited on Enterprise Vendor page · checked 2026-10-14
Forms that capture leadsBigin by Zoho CRM: YesInsightly: Yes
Your own fieldsBigin by Zoho CRM: YesInsightly: Yes
- Bigin by Zoho CRM
- 10 per module (Express), 25 (Premier), 50 (Bigin 360); not listed on Free Vendor page · checked 2026-10-14
Mobile appBigin by Zoho CRM: YesInsightly: Yes
Connects to your other apps (API)Bigin by Zoho CRM: YesInsightly: Yes
What you risk by starting
Bigin by Zoho CRM
Trial, refunds and getting your data out of Bigin by Zoho CRM.
- Refund policy
- Full refund within 30 days (monthly) or 45 days (annual) if still dissatisfied after support attempts; account is downgraded to the free plan
- Vendor page · checked 2026-10-18
- Getting your data out
- 'Import and Export Data' is listed in the plan comparison; per-plan availability not confirmed
- Vendor page · checked 2026-10-18
Insightly
Trial, refunds and getting your data out of Insightly.
Where these facts come from
Bigin by Zoho CRM
https://www.bigin.com/pricing.html · checked 2026-10-14https://www.bigin.com/ · checked 2026-10-14What to do next
- Work out the cost for your own team size
- Compare the runner-up, Insightly
- See how we score, so you can check our work
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Data last verified: 2026-10-14