Our pick for most teams
95.1/ 100
- Price
- From $20/user/mo · $168/user/yr
- Free plan
- Free forever for up to 3 users: up to 10 custom email templates, data export up to 10 times, 5,000 API calls/day
HubSpot CRM vs Zoho CRM: Zoho CRM fits most teams of 5
52.1/ 100
- Price
- From $20/user/mo (monthly only)
- Free plan
- Up to two users and 1,000 contacts; no expiration date
Add more tools to this comparisonCompare a different set
Which one fits your team
- Checked 2026-10-14
- 3 sources
The score is worked out from the facts below. How we score tools. What we earn is not part of it.
Zoho CRM: who it fits and who it does not
- Good for
- Small businesses and small-to-mid-sized sales teams
- Companies already using the Zoho suite
- Teams valuing sales forecasting and pipeline management
- Not for
- Organizations wanting AI (Zia) without higher-tier pricing
- Teams needing consistent customer support
- Users who need more than basic features on the free plan
- The catch
- Feature-rich and affordable, but AI is limited to costlier tiers, reporting is cumbersome and support quality is inconsistent.
Data last verified: 2026-10-14
HubSpot CRM: who it fits and who it does not
- Good for
- SaaS startups and B2B sales teams needing pipeline tracking
- Marketing agencies and customer success teams
- Small businesses without technical resources
- Nonprofits using free or low-cost plans
- Not for
- Enterprise IT needing deep workflow and data controls
- Healthcare orgs needing HIPAA compliance
- Field service teams needing strong offline mobile access
- The catch
- Easy and broad all-in-one platform, but costs climb quickly as you add premium features and advanced reporting needs higher tiers.
Data last verified: 2026-10-14
What each one costs over five years
Same team size, cheapest plan of each, paid monthly or yearly.
Zoho CRM
Five years for a team of 5, paid yearly: $4,200
On the Standard plan, at today's price. We do not assume a rise.
- Paid monthly, one year
- $1,200
- Paid yearly, one year
- $840
Paying yearly saves $360 a year (30%).
Change the number to see your own total. Nothing is sent anywhere.
Vendor pricing page · checked 2026-10-18HubSpot CRM
Five years for a team of 5, paid monthly: $6,000
On the Starter plan, at today's price. We do not assume a rise.
- Paid monthly, one year
- $1,200
- Paid yearly, one year
- Not verified
- "Starter" has no verified annual price
Change the number to see your own total. Nothing is sent anywhere.
Vendor pricing page · checked 2026-10-19The four facts that decide it
| Zoho CRM | HubSpot CRM | |
|---|---|---|
| Score out of 100 | 95.1 | 52.1 |
| Cheapest plan | Standard | Starter |
| Free plan | Free forever for up to 3 users: up to 10 custom email templates, data export up to 10 times, 5,000 API calls/day | Up to two users and 1,000 contacts; no expiration date |
| Works with (apps) | 10 | 9 |
Every figure comes from the vendor's own pages, listed under Sources.
Zoho CRM
- Score out of 100
- 95.1
- Cheapest plan
- Standard
- Free plan
- Free forever for up to 3 users: up to 10 custom email templates, data export up to 10 times, 5,000 API calls/day
- Works with (apps)
- 10
HubSpot CRM
- Score out of 100
- 52.1
- Cheapest plan
- Starter
- Free plan
- Up to two users and 1,000 contacts; no expiration date
- Works with (apps)
- 9
Feature by feature, on the same list
Open a row for the vendor's own wording and the page we read it on.
Contact managementZoho CRM: YesHubSpot CRM: Yes
- Zoho CRM
- Create contacts, keep records up to date, log sales activities, view communication history (free CRM) Vendor page · checked 2026-10-14
Track deals in stagesZoho CRM: YesHubSpot CRM: Yes
Works with your emailZoho CRM: YesHubSpot CRM: Yes
- Zoho CRM
- Gmail shown in integrations; email tracking alerts when prospects open emails. Outlook not mentioned on page Vendor page · checked 2026-10-14
Automatic follow-up emailsZoho CRM: Not verifiedHubSpot CRM: Yes
- Zoho CRM
- Not verified: the vendor gives no detail. Not verified
Does routine steps for youZoho CRM: Not verifiedHubSpot CRM: Yes
- Zoho CRM
- Not verified: the vendor gives no detail. Not verified
Reports and dashboardsZoho CRM: YesHubSpot CRM: Yes
- HubSpot CRM
- Standard reports on Free; unlimited reports on Professional Vendor page · checked 2026-10-14
Forms that capture leadsZoho CRM: YesHubSpot CRM: Yes
Your own fieldsZoho CRM: Not verifiedHubSpot CRM: Not verified
- Zoho CRM
- Not verified: the vendor gives no detail. Not verified
- HubSpot CRM
- Not verified: the vendor gives no detail. Not verified
Mobile appZoho CRM: YesHubSpot CRM: Yes
Connects to your other apps (API)Zoho CRM: Not verifiedHubSpot CRM: Yes
- Zoho CRM
- Not verified: the vendor gives no detail. Not verified
What you risk by starting
Zoho CRM
Trial, refunds and getting your data out of Zoho CRM.
HubSpot CRM
Trial, refunds and getting your data out of HubSpot CRM.
Where these facts come from
HubSpot CRM
https://www.hubspot.com/pricing/crm · checked 2026-10-14https://www.hubspot.com/products/crm · checked 2026-10-14What to do next
- Work out the cost for your own team size
- Compare the runner-up, HubSpot CRM
- See how we score, so you can check our work
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Data last verified: 2026-10-14