HubSpot CRM: who it fits, what it costs, and the catch
Start here: HubSpot CRM
SaaS startups and B2B sales teams needing pipeline tracking
Who HubSpot CRM fits, and who it does not
- Checked 2026-10-14
- 2 sources
Scored against the other verified CRM tools. How we score tools. What we earn is not part of it.
- Good for
- SaaS startups and B2B sales teams needing pipeline tracking
- Marketing agencies and customer success teams
- Small businesses without technical resources
- Nonprofits using free or low-cost plans
- Not for
- Enterprise IT needing deep workflow and data controls
- Healthcare orgs needing HIPAA compliance
- Field service teams needing strong offline mobile access
- The catch
- Easy and broad all-in-one platform, but costs climb quickly as you add premium features and advanced reporting needs higher tiers.
Data last verified: 2026-10-14
What HubSpot CRM costs over five years
Five years for a team of 5, paid monthly: $6,000
On the Starter plan, at today's price. We do not assume a rise.
- Paid monthly, one year
- $1,200
- Paid yearly, one year
- Not verified
- "Starter" has no verified annual price
Change the number to see your own total. Nothing is sent anywhere.
Vendor pricing page · checked 2026-10-19We have tracked HubSpot CRM's prices since 2026-10-19; no change so far. All price changes
The free plan, as HubSpot CRM describes it.
What you risk by starting
Trial, refunds and getting your data out of HubSpot CRM.
What we verified HubSpot CRM can do
Open a row for the vendor's own wording and the page we read it on.
Contact managementYes
Create contacts, keep records up to date, log sales activities, view communication history (free CRM)
Vendor page · checked 2026-10-14Track deals in stagesYes
Works with your emailYes
Gmail shown in integrations; email tracking alerts when prospects open emails. Outlook not mentioned on page
Vendor page · checked 2026-10-14Automatic follow-up emailsNot verified
Not verified: the vendor gives no detail.
Not verifiedDoes routine steps for youNot verified
Not verified: the vendor gives no detail.
Not verifiedReports and dashboardsYes
Forms that capture leadsYes
Your own fieldsNot verified
Not verified: the vendor gives no detail.
Not verifiedMobile appYes
Connects to your other apps (API)Not verified
Not verified: the vendor gives no detail.
Not verifiedIf HubSpot CRM isn’t right for you
Rank 1
Bigin by Zoho CRM
Small businesses wanting an entry-level CRM
Our score93.1 / 100Five years for a team of 5: $2,100
Rank 2
Zoho CRM
Small businesses and small-to-mid-sized sales teams
Our score90.1 / 100Five years for a team of 5: $4,200
Rank 3
Capsule
Small and medium businesses on tight budgets
Our score88.3 / 100Five years for a team of 5: $5,400
Show all 9 alternatives
Rank 4
monday CRM
Marketing, creative and sales teams wanting customizable workflows
Our score80.5 / 100Five years for a team of 5: $3,600
Rank 5
Pipedrive
SMBs needing strong marketing tools alongside sales
Our score75.1 / 100Five years for a team of 5: $4,200
Rank 6
Copper
Businesses that live in Google Workspace of any size
Our score72.7 / 100Five years for a team of 5: $6,900
Rank 7
Insightly
Small to mid-sized businesses wanting a user-friendly CRM
Our score69.4 / 100Five years for a team of 5: $8,700
Rank 8
Streak
Teams that do most work in Gmail / Google Workspace
Our score62.1 / 100Five years for a team of 5: $14,700
Rank 9
Nimble
Small and medium businesses and solo entrepreneurs focused on relationships
Our score49.1 / 100Five years for a team of 0: Not verified
Where these facts come from
What to do next
- Work out the cost for your own team size
- Compare the runner-up, Bigin by Zoho CRM
- See how we score, so you can check our work
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Data last verified: 2026-10-14