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Insightly vs Pipedrive: Pipedrive fits most teams of 5

Start here: Pipedrive

SMBs needing strong marketing tools alongside sales

Our pick for most teams

80.1/ 100

Price
From $19/user/mo · $168/user/yr
Free plan
No free plan

55.1/ 100

Price
From $348/user/yr (yearly only)
Free plan
No free plan

Add more tools to this comparisonCompare a different set

Which one fits your team

  • Checked 2026-10-14
  • 3 sources

The score is worked out from the facts below. How we score tools. What we earn is not part of it.

Pipedrive: who it fits and who it does not

Good for
  • SMBs needing strong marketing tools alongside sales
  • Teams wanting a CRM connected to many other platforms
  • Users who want customizable pipelines and automations
Not for
  • Startups and very small businesses sensitive to entry cost
  • Buyers who need a free CRM (14-day trial only)
  • Buyers who dislike paying extra for add-ons
The catch
Highly customizable pipeline CRM with 500+ integrations, but paid plans are relatively expensive and add-ons raise cost quickly.

Data last verified: 2026-10-14

How we make money · How we score tools

Insightly: who it fits and who it does not

Good for
  • Small to mid-sized businesses wanting a user-friendly CRM
  • Service and project-driven firms (agencies, consultancies, manufacturers)
  • Teams wanting sales and project delivery in one tool
Not for
  • Teams that only track leads and need a lighter, cheaper tool
  • Large enterprises with very complex workflows
  • Users needing 24/7 live support or advanced social tools
The catch
Combines CRM and project delivery, but workflow automation and AI are gated to higher-priced plans and premium support is expensive.

Data last verified: 2026-10-14

How we make money · How we score tools

What each one costs over five years

Same team size, cheapest plan of each, paid monthly or yearly.

Pipedrive

Five years for a team of 5, paid yearly: $4,200

On the Lite plan, at today's price. We do not assume a rise.

Paid monthly, one year
$1,140
Paid yearly, one year
$840

Paying yearly saves $300 a year (26%).

Change the number to see your own total. Nothing is sent anywhere.

Vendor pricing page · checked 2026-10-18

Insightly

Five years for a team of 5, paid yearly: $8,700

On the Plus plan, at today's price. We do not assume a rise.

Paid monthly, one year
Not verified
Paid yearly, one year
$1,740
  • "Plus" has no verified monthly price

Change the number to see your own total. Nothing is sent anywhere.

Vendor pricing page · checked 2026-10-18

The four facts that decide it

Every figure comes from the vendor's own pages, listed under Sources.

Pipedrive

Score out of 100
80.1
Cheapest plan
Lite
Free plan
No free plan
Works with (apps)
1

Insightly

Score out of 100
55.1
Cheapest plan
Plus
Free plan
No free plan
Works with (apps)
10

Feature by feature, on the same list

Open a row for the vendor's own wording and the page we read it on.

Contact managementPipedrive: YesInsightly: Yes
Pipedrive
Contact and organization management on all CRM plans
Vendor page · checked 2026-10-14
Insightly
Leads, deals, contacts and calendar on all plans
Vendor page · checked 2026-10-14
Track deals in stagesPipedrive: YesInsightly: Yes
Pipedrive
Customizable sales processes on all CRM plans
Vendor page · checked 2026-10-14
Insightly
Lead, calendar and pipeline management on all plans
Vendor page · checked 2026-10-14
Works with your emailPipedrive: YesInsightly: Yes
Pipedrive
Bidirectional email sync on all CRM plans
Vendor page · checked 2026-10-14
Insightly
Gmail, Outlook or company email sync on Growth and up
Vendor page · checked 2026-10-14
Automatic follow-up emailsPipedrive: Not verifiedInsightly: Yes
Pipedrive
Not verified: the vendor gives no detail.
Not verified
Insightly
Sequences of personalized emails on Growth and up
Vendor page · checked 2026-10-14
Does routine steps for youPipedrive: YesInsightly: Yes
Pipedrive
Complete workflow automation on Professional and Enterprise; not Plus
Vendor page · checked 2026-10-14
Insightly
Automate repetitive tasks and complex workflows on Growth and up
Vendor page · checked 2026-10-14
Reports and dashboardsPipedrive: YesInsightly: Yes
Pipedrive
Built-in dashboards on all plans; custom insight cards limited on Professional, unlimited on Enterprise
Vendor page · checked 2026-10-14
Insightly
AI reports (Lite), forecast reports (Growth), custom data reports (Premium)
Vendor page · checked 2026-10-14
Forms that capture leadsPipedrive: YesInsightly: Yes
Pipedrive
Web-to-lead capture on all CRM plans
Vendor page · checked 2026-10-14
Insightly
LeadBooster lead capture on Premium
Vendor page · checked 2026-10-14
Your own fieldsPipedrive: YesInsightly: Yes
Pipedrive
50 on Plus, 100 on Professional, 200 on Enterprise
Vendor page · checked 2026-10-14
Insightly
Required and pipeline-specific fields on Premium and Ultimate
Vendor page · checked 2026-10-14
Mobile appPipedrive: YesInsightly: Yes
Pipedrive
Insightly mobile app on all CRM plans
Vendor page · checked 2026-10-14
Insightly
'Our Android and iOS apps turn your Pipedrive sales hub into a mobile CRM'
Vendor page · checked 2026-10-14
Connects to your other apps (API)Pipedrive: YesInsightly: Yes
Pipedrive
REST public API on all CRM plans; webhooks not on Plus
Vendor page · checked 2026-10-14
Insightly
Webhooks and an open API; developer docs at developers.pipedrive.com
Vendor page · checked 2026-10-14

What you risk by starting

Pipedrive

Trial, refunds and getting your data out of Pipedrive.

Free trial
14-day free trial
Vendor page · checked 2026-10-18
Card required to start
No
Vendor page · checked 2026-10-18
Refund policy
Not verified
Vendor page · checked 2026-10-18
Getting your data out
Not verified
Vendor page · checked 2026-10-18
Effort to switch away
Not verified
Vendor page · checked 2026-10-18

Insightly

Trial, refunds and getting your data out of Insightly.

Free trial
14-day free trial
Vendor page · checked 2026-10-18
Card required to start
No
Vendor page · checked 2026-10-18
Refund policy
Not verified
Vendor page · checked 2026-10-18
Getting your data out
Not verified
Vendor page · checked 2026-10-18
Effort to switch away
Not verified
Vendor page · checked 2026-10-18

Where these facts come from

Pipedrive

https://www.pipedrive.com/en/pricing · checked 2026-10-14https://www.pipedrive.com/en/features · checked 2026-10-14

Insightly

https://www.insightly.com/pricing/ · checked 2026-10-14

What to do next

You can leave now. Nothing here expires.

Data last verified: 2026-10-14