Zapier: who it fits, what it costs, and the catch
Who Zapier fits, and who it does not
- Checked 2026-10-14
- 2 sources
Scored against the other verified automation tools. How we score tools. What we earn is not part of it.
- Good for
- SMBs that use many apps daily and want no-code automation
- Marketing and ops teams routing leads and updating CRMs
- Freelancers and solopreneurs automating reminders and invoices
- Not for
- Highly technical teams needing non-linear logic (self-hosted n8n)
- Enterprises with high task volumes where per-task pricing gets costly
- Users needing real-time low-latency automation
- The catch
- Easiest and widest app coverage (8,000+), but per-task pricing becomes expensive at volume and support is described as slow.
Data last verified: 2026-10-14
What Zapier costs over five years
Five years for a team of 5, paid yearly: $1,199.40
On the Professional plan, at today's price. We do not assume a rise.
- Paid monthly, one year
- $359.88
- Paid yearly, one year
- $239.88
Paying yearly saves $120 a year (33%).
Change the number to see your own total. Nothing is sent anywhere.
Vendor pricing page · checked 2026-10-18We have tracked Zapier's prices since 2026-10-18; no change so far. All price changes
The free plan, as Zapier describes it.
- Free plan
- 100 tasks/month; Zaps limited to two steps; 15-minute polling; Tables and Forms included
- Vendor page · checked 2026-10-18
What you risk by starting
Trial, refunds and getting your data out of Zapier.
What we verified Zapier can do
Open a row for the vendor's own wording and the page we read it on.
Visual builderYes
Several steps in one runYes
If-this-then-that rulesYes
Filters and Paths listed as a feature row; per-plan availability unclear
Vendor page · checked 2026-10-14Runs on a scheduleYes
Starts from other apps (webhooks)Yes
Retries when a step failsYes
Ready-made app connectionsYes
Add your own codeYes
Code by Zapier: 1 second runtime (Free), 30 seconds (Professional/Team), 2 minutes (Enterprise)
Vendor page · checked 2026-10-14Team sharingYes
Earlier versions keptYes
If Zapier isn’t right for you
Where these facts come from
What to do next
- Work out the cost for your own team size
- Compare the runner-up, Make
- See how we score, so you can check our work
You can leave now. Nothing here expires.
Data last verified: 2026-10-14